Case study the eastman kodak company

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Case study the eastman kodak company

In June ofmy friends Kamran Mohsenin and Lisa Gansky decided that digital photography had an opportunity to remake the way people gathered, shared, and printed pictures and launched a service for the fast-growing community of digital image makers called Ofoto. For those of us who were already shooting digital pictures with reckless abandon, Ofoto was like a gift from the sky.

It provided an elegant, easy, digitally native way to shift photography from a handful of framed images and a shoebox of fading prints into a digital timeline of our lives and memories.

And it grew at a speed that I suspect stunned even the founders. I was an early investor in Ofoto, and I remember wearing the company-branded swag with pride. Almost overnight, digital photography had become something real, and different.

It offered a community and a transition to what appeared to be the future of photography. As early as Kodak—which today filed for Chapter 11 bankrupty protection —was on the purchase, it seems that the digital DNA of Ofoto was more of a virus than a cure to what ailed the once-dominant photo giant.

Case study the eastman kodak company

Some years later, as I traveled from the airport to Kodak HQ, where I worked briefly on a pilot project for a Kodak-branded TV series, we passed the massive train yard. And the film they produced was created from the bones of animals. Those trains led to the boneyard.

Most of the thickness in film comes from gelatin, which is used to hold the silver halide crystals in an emulsion.

Gelatin is made from animal hides and bones, mainly cows and pigs. Yet all the time, Kodak seemed to want to drive digital behavior back to businesses it knew and could control. Rather than embrace digital, it wanted digital to fuel printing. Is it possible for a company with legacy business holdings, and a history of owning a narrow sales channel, to evolve into a thriving digital enterprise?

Companies like Sony and Comcast have been using acquisition to remain relevant or even dominant in the new world.

Rather than use the head start they had with Ofoto, they let companies like Flickr take the lead in the fully digital photo world. Kodak made an attempt to break from the past inwhen it spun off the chemical business into Eastman Chemicals.

Even today, digital photography is shifting; Facebook is where users store and share a staggering billion photographs, dwarfing all other photo sharing offerings. Kodak was, for a generation, the brand that meant capturing stories with pictures.

It may be in a digital world that no legacy brand can keep this fast-growing space hemmed in. For even as Kodak files for bankruptcy, the practice of making and sharing images is alive and well.

Flickr user Kelly Hofer ] advertisement advertisement About the author Steven Rosenbaum is an entrepreneur, author, and curator.Jan 18,  · The results of the study produced both “bad” and “good” news. The “bad” news was that digital photography had the potential capability to replace Kodak’s established film based business.

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Buy on . Problem Statement: Eastman Kodak Company: Funtime Film is the case which deals with the problem which is faced by Kodak. In the year and , Kodak has witnessed a drop in the market share.

First, we will have a look at the US Market of the films, which will help us in understanding the market. Photocopier Hazards and a Conservation Case Study By Kitty Nicholson Senior Conservator, National Archives, Washington, D.C.


Case Study: Eastman Kodak – Strategy Vault